2016 Olympics //
Oakley Greenfade

Campaign concept and art direction for Oakley's Olympic Greenfade Collection. Regardless of country, one eyewear collection was worn by all Oakley sponsored athletes and this campaign was developed to showcase that unity between all Oakley sponsored athletes. The content and advertising was shown on location at the 2016 Olympics as well as online through web and digital platforms.

Skillset Utilized:

  • Story Development / Creative Direction

  • Brand and Visual Identity / Design Collateral

  • Experiential Design

  • Product Design

  • Web / Digital

  • Photography / Video

  • Content

image-asset-5.png
image-asset-6.jpeg
image-asset-6.png
image-asset-7.jpg
image-asset-11.jpeg
image-asset-13.jpg
image-asset-15.jpg
image-asset-16.jpeg
image-asset-2.png
image-asset-4.jpeg
image-asset-4.png
image-asset-10.jpeg
image-asset-8.jpeg
image-asset-12.jpeg
image-asset-14.jpeg
image-asset-1.jpeg
image-asset-1.png
image-asset-2.jpeg
image-asset-3.jpeg
image-asset-3.png
image-asset-5.jpeg
image-asset-7.jpeg
image-asset-9.jpeg
Previous

Oakley x Bubba Watson
Next

I AM: Eucharistic Congress