Mass Underground is a young adult-focused initiative within the Diocese of Orange, CA aimed at awakening a greater appreciation and desire for the Mass.

With a goal of intentional, word-of-mouth marketing, the branding experience of Mass Underground is the driving factor in rallying an audience not only to attend but to champion personal invitation and organic advertising.

Skillset utilized for the campaign:

• Creative Direction

• Brand and Visual Identity

• Campaign Development

• Event Planning and Experience